It’s a simple proposition. Give community health workers in the most remote regions the tools, training, and support to do their jobs, and they can bring better health to rural populations, turn around mortality rates, and change the healthcare system itself. That’s the founding principle of Community Health Academy. The brand identity for the Academy, including tone of voice and messaging, needed to be simple and purposeful while making a direct and dynamic impression. These initial exploratories reflect the Academy’s goal to ensure there’s a health worker for everyone, everywhere, every day.