Plus-size retailer Lane Bryant wasn’t keeping up with current fashion trends and the 100 million plus-size movement. The following manifestos helped lead to the successful #PlusIsEqual campaign and its follow-up, #ThisBody. Plus-size retailer Lane Bryant needed to keep up with fashion trends and the 100-million-dollar plus-size movement. The following manifestos helped inform the creative and strategic repositioning.
Lane Bryant
Plus-size retailer Lane Bryant wasn’t keeping up with current fashion trends and the 100-million plus-size movement. These manifestos helped set the stage for the the creative and strategic repositioning, influencing the successful #PlusIsEqual campaign and its follow-up, #ThisBody.
