AbbVie Here. Now.
Biopharma company Abbvie’s rebranding campaign paralleled their commitment to their present innovations with their future breakthroughs. The project included broadcast, online video, site, print, social and OOH.
The biopharma company AbbVie was looking to develop a dynamic new positioning and cross-channel campaign to re-introduce the brand and highlight its innovative, future-forward and humanistic stance. Here. Now. balances science and passion with a commitment to a world with ease from disease. My role: strategic positioning, narratives, creative voice and content.
Biopharma company Abbvie’s rebranding campaign paralleled their commitment to their present innovations with their future breakthroughs. The project included broadcast, online video, site, print, social and OOH.
