Pepperidge Farm Goldfish

Pepperidge Farm Goldfish crackers are a famously favorite snack for young children. In their TV ads, the Goldfish are animated characters who live and interact in a child's room. PFG needed a site to bring that campaign to life online. The conceptual wrapper was clear: if Goldfish live a parallel life in a child's world, wouldn't they have their own internet - or interfishnet- accessed from the child's computer? Proposed PFG content for the redesign included a Goldfish news page, social media Goldfish profiles where children could communicate with their finned friends through bots, games and more. The concept won the business and the launch execution mirrored the pitch work exactly.